How much Social Media presence is enough?
My social media presence was not playing a key part in attracting visitors to my website. Indeed, at that time only around 5% of the traffic was coming from social media. So what was I doing wrong? I believed I was following the advice of the ‘Experts’ I had followed. The training sessions had all suggested a similar approach and I was using it to the letter. Why was my social media presence not generating the results I was hoping for?