Marketing your Celebrant business can feel overwhelming and as a result it’s easy to get stuck in a rut. You focus all your energies into one aspect of your marketing and then don’t see results. I’ve put together a list of 30 things you can do to improve your marketing. One per day is achieveable and can be replicated too. If you’d like to improve your marketing in 30 days, this is for you. And if 30 days feels a bit intense, why not start with two things a week and see what a difference that makes.
These tasks cover various aspects of marketing, including social media, content creation, customer engagement, and analytics.
Week 1: Social Media and Content Planning
- Day 1: Audit your social media profiles – Ensure all information is up to date and consistent across platforms.
- Day 2: Research trending topics in your industry – Use tools like Google Trends.
- Day 3: Create a social media content calendar – Plan your posts for the next month.
- Day 4: Write a blog post – Focus on a topic relevant to your audience.
- Day 5: Schedule social media posts – Use tools like Tailwind or Hootsuite.
- Day 6: Engage with your audience – Respond to comments and messages on your social media platforms.
- Day 7: Analyse your social media performance – Look at metrics to see what’s working.
Week 2: Website and SEO Optimization
- Day 8: Perform an SEO audit of your website – Use tools like Ahrefs or SEMrush.
- Day 9: Update your website’s content – Ensure all information is current and relevant.
- Day 10: Optimize your website for mobile – Check loading times and mobile usability.
- Day 11: Create a new landing page – Focus on a specific product or service.
- Day 12: Research keywords – Find keywords relevant to your business using tools like Google Keyword Planner (you need a Google Ads account).
- Day 13: Write SEO-friendly content – Incorporate the keywords you researched.
- Day 14: Check for broken links – Use tools like Semrush to find and fix them.
Week 3: Email Marketing and Customer Engagement
- Day 15: Clean up your email list – Remove inactive subscribers.
- Day 16: Write a newsletter – Share updates, tips, and promotions.
- Day 17: Create a new button for your website to encourage people to sign-up to your newsletter.
- Day 18: Create an email marketing campaign – Plan and schedule emails for the month.
- Day 19: Personalize your emails – update your signature and add logos for your memberships and Certifications.
- Day 20: Set up an automated email sequence – For new subscribers or lead nurturing.
- Day 21: Analyse email campaign performance – Look at open rates, click-through rates, and conversions. What is working and what isn’t?
Week 4: Analytics and Continuous Improvement
- Day 22: Review your marketing goals – Ensure they are still relevant and adjust if necessary.
- Day 23: Analyse website traffic – Use Google Analytics to see where your visitors are coming from.
- Day 24: Conduct a competitor analysis – See what your competitors are doing well.
- Day 25: Test your calls-to-action (CTAs) – Try different wording or placement. Are you making it easy for potential clients?
- Day 26: Update your marketing materials – Ensure all brochures, flyers, and business cards are current. Create e-versions to compliment online ones.
- Day 27: Create a customer feedback survey – Collect insights on customer satisfaction.
- Day 28: Review your Google Business Profile. Is it engaging?
- Day 29: Schedule an additional marketing activity into your diary for next month, that is face-to-face rather than online.
- Day 30: Plan next month’s marketing activities – Reflect on what worked and plan new strategies.
By completing these tasks, you will cover a wide range of marketing activities that can be continuously refined and repeated each month to enhance your overall marketing strategy. This is a sure-fire way to improve your marketing as a Celebrant.
Let me know how you get on. Which task had the biggest impact? Which one had you been avoiding, only to find you enjoyed it?
And if you’re struggling to make sense of your marketing and would like to explore Coaching with me, I’d love to hear from you.