Description
Be there when they start looking
Between Christmas Eve and Valentine’s Day, thousands of couples across the UK get engaged. Within weeks they’re searching, scrolling, asking friends and comparing suppliers. The couples saying yes this winter are the couples you’ll be marrying in 2027 and 2028.
I wrote this guide because I’ve seen too many talented celebrants miss proposal season almost entirely. Their work was wonderful. They just weren’t visible when their future couples were looking.
This guide walks you through what to do, and when, so that when a newly engaged couple starts searching, it’s your name they find.
What’s inside
- Understanding the newly engaged mindset – what couples do in those first few weeks, and why many don’t yet know celebrants exist
- Your digital presence – a website checklist, the “just engaged” searches couples actually make, Google Business Profile, and social media with a December to February content calendar
- Wedding directories – an honest comparison of Guides for Brides, Hitched, Rebel Love Directory, Rock My Wedding and local directories, plus a listing checklist
- Content that attracts couples – blog topics that rank, a simple email sequence for nurturing enquiries, and video ideas you can film on your phone
- Strategic partnerships – venues, planners, photographers, and the partnership most celebrants overlook entirely: independent jewellers
- Social proof – gathering testimonials, building a portfolio (even early in your career), case studies and reviews
- Converting enquiries into bookings – a first-response message you can adapt, a five-stage discovery call, how to handle the price question calmly, and a follow-up timeline
- The legal framework – giving notice, what couples need to bring, and how to explain it so couples feel reassured and see you as the professional who knows their field
- Accessibility and inclusion – practical considerations that set you apart
- Standing out in a crowded market – finding your niche and creating signature elements couples remember
- Your 90-day action plan – week by week from November to February, plus the weekly habits that keep things moving
- Tracking your success – the few numbers worth watching so you know where your bookings come from
A workbook, not just a read
There’s space throughout for your notes, reflections and action plans, so you finish with a plan you’ve written for your own practice.
Who it’s for
New celebrants getting ready for their first proposal season, and established celebrants who want more from December to February than a trickle of enquiries. It’s written specifically for wedding celebrants in England and Wales, with a note on Scotland and Northern Ireland.
Part of Celebrancy in Practice
This is Guide Four in Celebrancy in Practice, a collection of practical guides and toolkits for building a successful, sustainable celebrant practice.
Formats
- PDF download – £12 throughout November (RRP £17)
- Printed copy – £24 – (despatched within 4 days)
About Dinah
Dinah Liversidge is the founder of the Celebrant Coaching and Training Academy. She has 30 years’ experience in coaching and training, took her first funeral in 2009, and has spent nearly a decade training and coaching other celebrants.
